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Last night I dreamed about my time in the car business again. I dreamed I was at the bank opening a tri-party acceptance, and the bank told me there was a large bill about to mature soon, with a gap of over 4 million. I dreamed I went back and gave the sales department hard KPI targets and impossible tasks. I dreamed that due to slow sales, I forced the marketing department to "squeeze blood from a stone" to run events, as if I wanted one every day. I forced the telesales team to lurk in forums to poach users, exploiting bugs to post abnormal price quotes to attract users to leave personal info. I dreamed about after-sales complaints with users pulling banners and blocking the door, about fire safety inspections, about environmental inspections for wastewater, and about finance telling me, "Mr. Wang, there isn't enough money in the accounts to pay this month's wages..."
I dreamed about the yard piled high with inventory cars, about the inventory-to-sales ratio exceeding 1:5, about weeds growing up to the hoods of the cars. I woke up instantly, terrified.
After waking up, I was drenched in cold sweat...
Now thinking back, how could I have been so blindly obsessed with entering the passenger car business? It was like being blind. If I had just stuck with commercial vehicles, none of those awful things would have happened. Was Shaanxi Automobile not good enough? Or Sinotruk not reliable? I really brought it on myself...
In my life, I've only ever sworn one solemn oath: that I would rather starve to death than work in any auto-related industry again, not even aftermarket services. 😂
There probably aren't many people who have been hurt so deeply by an industry...