Many people can't make money not because they lack ability, but because they always want to evaluate the market from outside it. They look down on impulsive buyers, on those who consume "chicken soup" content, and on the spread of crude information, forgetting that the market is not composed of rationality, but of desire, emotion, and human nature. The essence of making money is not to prove that you are smarter than others, but to understand why others make the choices they do. Those you cannot understand are often those you cannot serve; the needs you look down upon are often the real needs that exist in the market. Wealth does not flow to the smartest people, but to those who understand people the most.