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Apple's design team has hit its lowest point in a decade, and new CEO Ternus has made revitalizing design a top priority.

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On June 21 local time, tech journalist Mark Gurman reported that the influence of Apple's industrial design team has fallen to its lowest point in decades, and reviving design capabilities is seen as new CEO John Ternus's top priority. The decline of Apple's design department began about a decade ago when Jony Ive stepped back from day-to-day management. After Ive officially left in 2019, his successor Evans Hankey did not receive the same executive status as Ive, reporting directly to COO Jeff Williams, who has no design background. After Hankey left, almost all designers from the Ive era departed. Williams then took over the team directly, but the brain drain did not stop. Apple then appointed Molly Anderson, who had never independently managed a team, as head of industrial design, a move criticized as "conservative." Last year, Alan Dye, who was responsible for user interface design, also left to join Meta, further weakening the design team's leadership depth. Gurman noted that Ternus had already stepped in to take over the design team last year and said at a recent internal meeting that "design is the core of Apple." (Interface News)
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