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Bloodbath! Gold plunges below the $4,000 mark, three-year bull market abruptly halted? Central banks become the last lifeline—should retail investors buy the dip or run for their lives?
Let's talk about gold. This year, it became one of the most crowded long trades globally, but the plot has taken a sharp turn recently.
On June 24, spot gold briefly broke through the $4,000/oz mark during trading, the first time it had fallen below this round number since November last year. From the near $5,600 all-time high at the end of January, gold prices have retreated about 29%, officially entering a technical bear market. Over the past three years, gold has posted double-digit annual gains, doubling in price. Central bank gold purchases, global rate cut expectations, dollar credit concerns, and geopolitical conflicts have all combined to make gold a global darling.
But now, the Fed's policy expectations have taken a sharp turn, the dollar index continues to strengthen, and safe-haven demand has cooled significantly—the core logic supporting gold prices is being challenged. Multiple Wall Street institutions have intensively lowered their price targets: Goldman Sachs, Deutsche Bank, Citigroup, Morgan Stanley—all turning cautious. The market is asking one question: Is gold's three-year super bull run coming to an end?
The reassessment of interest rate expectations is the biggest bearish factor. Previously, the US-Iran conflict drove oil prices sharply higher, raising concerns about inflation transmission and forcing the Fed to maintain high rates. Later, oil prices fell as ceasefire talks progressed, but inflation vigilance did not dissipate. More critically, the new Fed Chair Walsh delivered a hawkish signal at the first FOMC meeting. The market has repriced the possibility of rate hikes by year-end, US Treasury yields remain elevated, and the dollar has rebounded simultaneously. Gold, which generates no interest, faces higher holding costs in a high-interest-rate environment, and capital prefers to flow into Treasuries. An ING analyst put it bluntly: The primary driver of gold's recent decline is the significant reassessment of rate expectations.
The funding side is also not optimistic. Deutsche Bank data shows continued net outflows from gold ETFs, and traditional allocation investors have noticeably lost interest. On the physical consumption side? Despite domestic branded gold jewelry prices falling by more than 460 yuan per gram from the beginning of the year peak, there is no bargain buying in the offline market. Consumers are dominated by the "buy the rally, not the dip" sentiment, all staying on the sidelines with cash. Gold retailers say that even with weight discounts and labor fee reductions, foot traffic and transactions in stores remain low, with trading activity subdued.
Investment banks have unleashed a flurry of downgrades. Goldman Sachs slashed its year-end target by $500 to $4,900/oz; Deutsche Bank cut its Q3 and Q4 targets to $4,300 and $4,800 respectively, some reductions exceeding 20%. BMO Capital Markets also lowered its average price forecast for the second half by 5%, explicitly stating that the direction of US monetary policy remains the biggest uncertainty. Amid so many bearish factors, central bank gold purchases have become the only "ballast stone." Global central banks' net gold purchases in Q1 hit a new high in over a year, with many central banks continuing to increase holdings, and the momentum for official buying is likely to remain strong in the coming years. Deutsche Bank said bluntly in its latest report: Central bank demand is the "only still solid pillar" of the gold market. Speculative capital withdrawal, ETF reductions, and slowing consumer demand are all pressuring prices, but official reserves have temporarily prevented a deeper collapse.
The $4,000 level is now a psychological defense line. If it can stabilize here, it means the market has digested the bearish factors of rate hike expectations, a strong dollar, and cooling geopolitical risks, and may subsequently oscillate and form a bottom. But if $4,000 is lost and continues to break down, algorithmic trading and leveraged funds will further liquidate, triggering a new round of selling. In the long run, the three major drivers of the gold bull market—global central bank gold purchases, fiscal deficit expansion, and monetary system diversification—have not completely disappeared. But the short-term dominant logic has shifted from "rate cut trading" to "high-rate trading." For gold, this may not be the complete end of the long-term bull market, but at least that period of almost one-sided rally has come to an end.
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