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Topic:
As the Dragon Boat Festival meets the USA-Canada-Mexico World Cup, the "World Cup economy" becomes the "main arena" for competition during the festival.
On the eve of the Dragon Boat Festival, the USA-Canada-Mexico World Cup kicked off, with 48 teams competing across 16 cities in three countries, setting a record for the largest tournament ever. The storm of the green pitch sweeping across the ocean brought a strong football atmosphere into the urban shopping districts during the short Dragon Boat Festival holiday.
Flash exhibitions of signed jerseys, star card markets for international brands, all-day large screens for matches, football-themed dining... When the Dragon Boat Festival meets the quadrennial World Cup, shopping malls in Shanghai are racing to transform their atriums and plazas into immersive game-watching check-in spots, precisely targeting young crowds who love sports trends and social check-ins. The "World Cup economy" has become the "main arena" for the Dragon Boat Festival commercial competition.