When Feng Xiaogang had clout, he used to strut around like he owned the place—today he picked on this one, and tomorrow he went after that one. Now that Huayi Brothers is no longer doing well, he’s turned himself into a well-behaved, humble sort. Groveling to promote a new movie, still expecting the good folks of Beijing—young and old—to show up for him: “Thanks, everyone.” But then the damn box office revenue doesn’t get shared with us—what do you mean, “Let me just go give you a bit of face”?