One of the most annoying parts of marketing is tracking what actually works.

You launch campaigns across different platforms, create multiple links, add UTMs, and before long you're managing everything in spreadsheets.
I recently came across linkutm built by @SmitVanani06 and I like the idea behind it.
Instead of manually organizing campaign links and tracking parameters, it gives marketers one place to create branded short links, manage UTMs, and monitor performance.
What stood out to me:
• No more messy UTM spreadsheets
• Branded short links for campaigns
• Better visibility into campaign performance
• Google Analytics data in one place
The biggest marketing mistake isn't running a bad campaign.
It's not knowing which campaign actually delivered results.
Tools like linkutm make that much easier to solve.
Discovered through @myfanforce Spotlight.