🇮🇳BREAKING: India's SEBI has proposed new advertising rules that would classify any social media account with over 500,000 followers as a celebrity, subjecting them to the same strict standards applied to public figures when endorsing financial products.


The move targets the explosion of finance influencers on platforms like YouTube and Instagram who have built large audiences promoting stocks, mutual funds, and crypto products with little to no regulatory oversight.
Under existing rules, celebrities face significant liability for misleading financial endorsements. Extending that definition to anyone above 500k followers would bring thousands of Indian creators inside that framework overnight.
SEBI has been tightening its grip on finfluencers for two years. This is the most direct move yet.
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