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Crypto neobanks are not winning where people expected them to win.
The premium DeFi cards, the Silicon Valley banking apps, the sleek self-custody products. None of them are leading the market. RedotPay, a dollar access product for emerging markets built on USDT and Tron, controls 37% of all daily crypto card volume.
The real adoption story in crypto banking is not about better UX for people who already have good banks. It's about dollar access for people who don't.
That was always going to be the case. Stablecoins didn't become a $320 billion market cos people in New York wanted faster payments. They grew cos people in Nigeria, Argentina, and Turkey needed a stable currency they could actually hold.
The neobank story is following the same pattern. The winners are not the most innovative products. They're the ones solving the most urgent problems for the most underserved people.
That's where crypto actually changes something real.