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Franklin Templeton launches Franklin Crypto, signaling a deeper TradFi push into digital assets
🏦 Franklin Templeton completed its acquisition of 250 Digital on June 22 and officially launched Franklin Crypto, a dedicated division focused on digital asset investment strategies.
🧩 The key point is that Franklin is not only expanding through ETFs or passive products, but also acquiring an active management team and crypto-native expertise from a CoinFund spinout.
📊 With more than $1.7 trillion in assets under management, the move shows that traditional financial institutions are paying closer attention to crypto as an asset class that can be managed more deeply for institutional investors.
⚖️ Overall, this is a positive signal for the market’s maturity, though the real impact will still depend on crypto volatility, strategy performance, and the regulatory environment ahead.
#cryptocurrency