Safaricom Teams With Chainalysis as AI Hunts Payments Linked to Illegal Wildlife Trade

Safaricom, along with major technology and cryptocurrency companies, including Chainalysis, has joined Prince William’s United for Wildlife taskforce to combat the $23 billion illegal wildlife trade.

• Key Takeaways:
• • Safaricom, Google, and Meta joined a United for Wildlife taskforce in 2024 to crush illegal trafficking.
• • AI will monitor M-Pesa to disrupt a $23B illicit market that puts 1M species at risk of extinction.
• • Next, British Airways and Heathrow will launch public campaigns to tighten the net on global smugglers.

Squeezing the Financial Flows

Kenyan telecom giant Safaricom has joined forces with a coalition of international technology, payments, and cryptocurrency firms to dismantle the financial networks driving the illegal wildlife trade. The initiative was announced at a recent event convened by Prince William and The Royal Foundation’s United for Wildlife taskforce.

According to a report, the coalition brings together technology giants, including Google, Meta, Tiktok, and Alibaba. The companies have committed to completely eradicating wildlife trafficking from their platforms using artificial intelligence (AI)-driven detection and prevention systems to catch illicit listings before sales take place.

While social media and e-commerce platforms focus on front-end listings, the battle is simultaneously moving to the financial back-end. Illegal wildlife trafficking is an extensively lucrative enterprise, with the United Nations Environment Programme (UNEP) estimating it generates up to $23 billion annually. It is a driving factor behind putting an estimated one million plant and animal species at risk of extinction.

To sever these financial lifelines, Safaricom—alongside its parent companies Vodafone and Vodacom—will deploy AI within its anti-money laundering (AML) and transaction monitoring systems. The AI will be integrated across M-Pesa, Africa’s leading mobile money platform, to flag and disrupt suspicious transactions linked to poaching and trafficking syndicates.

Concurrently, mainstream payment processors and major cryptocurrency analytics firms—including Paypal, Chainalysis, TRM Labs, and Luno—have pledged to use blockchain tracking and advanced digital forensics to hunt down and expose cross-border crypto wallets and alternative payment pathways used by wildlife smugglers.

The urgent need for digital and financial intervention is underscored by the historic devastation of Africa’s iconic megafauna, most notably the white rhinoceros. The species serves as a stark warning of how rapidly unregulated, criminal markets can push an animal to the absolute brink of extinction.

While intensive, century-long conservation efforts successfully revived the Southern White Rhino population to around 17,000, a resurgence in organized poaching over the last two decades has threatened to undo those gains. Rhino horn, which is composed of keratin (the same protein found in human hair and fingernails), has been sold on the black market for up to $60,000 per kilogram—making it more valuable by weight than gold or cocaine.

This immense profit margin shifted poaching from localized hunting to highly organized, transnational crime syndicates. By cutting off the modern payment infrastructure used by these syndicates, the new coalition aims to ensure other vulnerable species do not suffer the same fate.

A Unified Front

The private sector’s massive, coordinated pivot marks a turning point in environmental corporate responsibility, moving past standard non-profit donations toward deploying core tech architecture against criminal networks.

“What we see from the private sector today is a recognition that the illegal wildlife trade is both an environmental and a business issue,” said David Fein, co-chair of United for Wildlife.

Supporting the digital crackdown on the ground and in the skies, aviation leaders British Airways and Heathrow Airport also announced they will launch expansive public awareness campaigns to help travelers identify and report suspected wildlife products, tightening the net on smugglers globally.