Duan Yongping just started his business after leaving Xiaobawang. He solicited new company names nationwide, promising a reward of 5,000 yuan once adopted. That was in 1995.


In the end, Duan Yongping selected the name "Bubugao" from tens of thousands of submissions. Interestingly, eight people submitted the name "Bubugao."
So Duan Yongping awarded each of them 5,000 yuan in prize money.
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