Reddit has figured out how to monetize community wisdom. Shopping list ads are directly inserted next to posts asking for advice, and the conversion rate is probably about to take off.

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CoinNetwork
Reddit expands the "Community Intelligence" advertising strategy, launching multiple advertiser cards and a free-form ad generator
币界网消息,Reddit在戛纳创意节宣布推出基于“社区智能”的新广告产品:购物清单广告、原生广告生成器与用户高光广告。购物清单广告在对比与求建议的讨论旁投放,原生广告生成器自动依据品牌网站与相关讨论生成符合社区风格的广告,用户高光广告则展示正面用户发帖。Reddit一季度广告营收6.25亿美元,同比增长74%。首席运营官Jen Wong表示,平台以250亿条帖子与评论的集体智慧为权威,凭借社区结构与讨论质量信号理解有价值讨论。
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