$AI

Digital Value
Blockchain Creates Opportunities
1. Fully AI-powered Production Methods, Lowering Creative Barriers

1. AIGC and AI agents deeply involved in the complete creation process, enabling rapid output of copywriting, visuals, music, 3D models, and film editing by AI, transforming content production into a collaboration of PGC professional creation, UGC mass creation, and AIGC batch generation. Ordinary users can complete cultural and creative works, short videos, virtual images with simple tools, continuously expanding the creator economy.
2. The creation model shifts from assembly line mass production to personalized dynamic content. AI adjusts plot, scenes, and interaction logic in real-time based on user habits, achieving customized cultural content tailored to individual preferences.
3. The copyright system is undergoing reconstruction, with blockchain rights confirmation, traceability, and revenue sharing mechanisms gradually improving, solving issues such as copyright ownership of AI works and secondary creation revenue sharing.

2. Virtual and Real Integration, Immersive Experiences Become Mainstream Consumption

XR (VR/AR/MR) and spatial computing technologies are being widely implemented. Museums, ancient towns, and neighborhoods create immersive theaters, digital real scenes, and virtual tours. Cultural tourism shifts from sightseeing to interactive experiential consumption.
Metaverse-style virtual spaces continue to popularize, with virtual humans, virtual social interactions, virtual performances, and digital identities integrated into daily life. Digital collectibles are no longer limited to images but are evolving into practical digital assets linked to offline rights, consumption permissions, and profit-sharing rights, creating a closed-loop value system between online and offline.
Future cultural consumption will shift from passive viewing to participatory, immersive, and social experiences.

3. IP Cross-Media Integration and Operation, Building a Content Universe

Connecting literature, animation, film, games, short dramas, and trendy toys through linked development, with the same IP being developed across different media to drive traffic mutually. Relying on cross-media storytelling to extend the IP lifecycle continuously.
Traditional cultural resources (ancient books, relics, intangible cultural heritage, folk customs, urban history) are fully digitized and revitalized, relying on the national cultural big data system for systematic digital archiving, secondary development, and global dissemination. Traditional culture is modernized into digital forms to reach the public and overseas audiences.

4. Industry Moving Toward Ecosystem and Networking, Deepening Cross-Industry Integration

1. Industry boundaries are continuously dissolving, with digital culture integrating deeply with cultural tourism, commerce, health, urban renewal, and nightlife economy, generating numerous new scenarios. Companies shift from single content producers to open platforms, co-developing value networks with developers, users, and partners.
2. Nationwide deployment of computing power networks, with computing resources sinking into central and western regions relying on computing hubs to support creative industries, leading to more balanced industry layouts. Remote collaboration and cross-regional creative cooperation become normalized.
3. Business model iterations and upgrades: subscription services, digital asset trading, community co-creation and profit sharing, membership value-added services, and IP licensing monetization, operating alongside traditional advertising. Communities evolve from one-way fan consumption to co-creation and co-governance, with user participation in project decision-making and revenue sharing.

5. Accelerated Globalization of Content, More Regulated Governance

1. Relying on the internet, domestic digital content accelerates overseas expansion, with games, animation, short dramas, and digital cultural relics becoming core carriers of cultural export, promoting local cultural concepts and Eastern aesthetics.
2. Industry standards are continuously improved at the policy level, establishing strict regulations around data security, minor protection, content compliance, and virtual asset trading, shifting the industry from unregulated growth to high-quality, standardized development.

6. Two Major Core Contradictions Persist Long-term, Forcing Industry Self-Adjustment

On one hand, technology liberates creativity; on the other hand, AI brings issues such as content homogenization, weakened deep creation, algorithmic bias, and echo chambers. The future industry trend is for technology to serve humanities, emphasizing humanistic core, ideological depth, and indigenous cultural heritage alongside technological iteration.