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Sorry, not sorry that this page have been 99% football lately...
For many that don't understand the World Cup, let me show you some facts:
💸💸💸💸💸
- One month of football generates more economic output than the annual GDP of entire countries;
- FIFA expects around $8.9 billion from the 2026 tournament alone, part of a $13 billion target for the full commercial cycle;
- Sponsorship could hit $2.4 billion, the highest ever for a standalone sporting event
🪙🪙🪙🪙🪙🪙
- $13.9 billion total event-related spending, supporting 185,000 jobs;
- Individual host cities each expected to generate close to $1 billion;
🗺️🗺️🗺️🗺️🗺️🗺️
- More than half of all humans alive engage with this event in some form;
- Final match alone will ve watched by roughly 1 in 6 people on Earth (maybe we might get some in Mars, who knows);
- The 2022 final reached more than 1.4 billion live viewers;
The World Cup final pulls over ten times the US audience of a typical Super Bowl!!!!
So here's what I'm really saying.
If you don't like football, that's fine. But if you sit out the chance to grow and capitalize on a moment this big, no matter what industry you're in, you're missing a huge window.