Serenity jokes about the "Gym Version Hash Rate Shortage" coming, as whey protein prices soar to a historic high of $14 per pound

BlockBeats news. On June 21, according to Vesper data, the price of American whey protein has recently surged sharply. The price of isolate whey (Isolate) has already broken through $14 per pound, and concentrated whey (Concentrate 80) has also followed closely with a significant jump; both have set historical highs. The ferocity of the increase has been humorously likened by netizens to the supply-shortage price hikes of hard drive manufacturer Sandisk ($SNDK).

Serenity joked that whey protein is replicating the supply-and-demand script of the AI computing industry—demand explodes while supply bottlenecks occur, driving prices up rapidly. At present, there are voices in the market expressing concern that creatine (Creatine) may become the next fitness supplement category to face shortages.

Judging from the price trend, after whey protein prices hit a bottom in 2023, they have continued to rebound strongly, accelerating upward in 2026, drawing widespread attention from fitness consumers.