Polymarket this move looks a bit familiar, influencer economy has moved into prediction markets.

The Wall Street Journal investigation alleges that Polymarket paid creators to produce simulated trading and fake profit videos to promote the platform, with creators filming videos that closely resemble the real site, some of which involved significant profits that did not actually occur, and some videos were approved by Polymarket. The company manages influencer outreach through Virality, and despite restrictions in the United States, it still reaches U.S. users and maintains multimillion-dollar promotional collaborations with influencer Adin Ross.