WSJ: Polymarket is suspected of violating U.S. user marketing rules through fake trades and forged profit video clips

BlockBeats News, June 21 — The Wall Street Journal investigation found that the大量在 social media circulating "user making huge profits" videos on prediction market platform Polymarket are not genuine. Some content is produced by paid creators, using fake profit screenshots and exaggerated trading records to attract users’ attention and participation in prediction markets.

The report states that such content has been widely spread on platforms like TikTok, Instagram, and YouTube, creating the impression that ordinary users can easily earn huge profits by betting on politics, sports, and trending events, but the reality is quite different from the promotion. The investigation shows that most users did not achieve significant gains, and some popular cases are even completely fabricated.

Polymarket uses simulated trading demonstrations and fake profit videos to deliberately target U.S. users for promotion. At the same time, the platform also employs marketing firm "Virality" to specifically manage influencer marketing campaigns, which are said to be clearly aimed at the U.S. audience.

Previously, Polymarket avoided regulatory restrictions by not offering services to U.S. users. If the above report is true, it could mean that it has long been operating in a legal gray area in the United States.