Goldman Sachs: Downgrades global smartphone shipment forecasts for this year and next, as high storage chip prices drag down demand

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Goldman Sachs reports that on June 20th, due to the continued rise in memory chip prices dragging down market demand, they lowered their global smartphone shipment forecasts for 2026 and 2027, while also expecting the product mix to continue shifting toward high-end models. Goldman Sachs downgraded their 2026 and 2027 global smartphone shipment forecasts by 4% and 3%, respectively, to 1.14 billion units and 1.17 billion units, implying a 10% decline in shipments this year and a 3% rebound in 2027. Goldman Sachs also for the first time projected 2028 shipments at 1.18 billion units, a 1% year-over-year increase.
Goldman Sachs predicts that the market size will grow by 3% to $596 billion in 2026, with further increases of 2% in 2027 and 2028, reaching $606 billion and $621 billion respectively. The firm pointed out that rising memory costs and the increasing proportion of high-end models priced over $600 will support overall market revenue growth despite the decline in shipment volume.
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