On the 20th, at Yiwu International Trade City’s Ju Xing Power “World Cup Elite Officially Licensed Store,” a wide variety of products featuring legitimate IP and original designs were on offer. The store has become a window reflecting the transformation of “Yiwu Manufacturing,” and it is highly favored by merchants and consumers at home and abroad, with brisk sales and transactions. In recent days, the 2026 World Cup football match involving the U.S., Canada, and Mexico has been in full swing, and officially licensed themed products—including football-themed apparel, commemorative event pendants, fan accessories, and cultural and creative merchandise—have been selling hot.