Remember, sales are not about closing deals

A few days ago, I posted a video where I said the fundamental of sales is not about closing, do not pressure the order, but firmly stand on the customer's side—if you genuinely feel that your product is not the best fit for the customer right now, and that a competitor's product is better, then be honest and recommend them to buy from the competitor. You might lose a deal, but you'll gain an "friend"—not the kind of friend who just drinks and parties, but a friend with "trust points." They may not chat with you casually like everyday friends, but if they have the right people and needs, they will genuinely introduce you. You don't need to maintain this relationship by drinking tea or giving gifts; just let them know and see that you are always here, always doing this. Then, someone asked in the comments, saying if their company's product doesn't have unique advantages, relying purely on triggering anxiety, exaggerating promotion, and hoping customers make impulsive purchases—just "momentary emotional deception"—to close deals, do they still need to learn some pressure tactics? My advice is, leave that company. Of course, some might say, "I don't have a better place to go right now," then start looking for a better place from now on. If you really want to do well in sales, first choose the right company, the right product—something you like yourself, or even if some things are expensive and you can't afford them now, but you genuinely think they are good, better than other brands or companies, and someday you can afford them, you will definitely place an order for yourself—then go sell that. Why? Two reasons. First, if you yourself think this product isn't worth the customer’s purchase, then do not sell it anymore. This is a principle issue; internal conflict will definitely hinder your performance. Second, what is your purpose in doing sales? You must think this through—why did you choose sales? Are you becoming more valuable day by day? It’s about value, not just making money. Sometimes, you see those pressure-selling salespeople, and if they get lucky, they might close a few deals. At that moment, you’ll feel the pressure in the company because the boss praises them, colleagues envy them, and you think to keep going, you need to "learn from them." After all, they seem to be doing okay for now. Especially if these seasoned veterans teach you some crooked tricks, you’ll think they make sense. But what will you do in 5, 10, or 20 years? Will you still compete with fresh graduates? That’s the problem. You close one deal at a time, without building trust—meaning you might earn a few bucks, but what about yourself? You are worth little. In 20 years, you'll still be a nobody, without resources, without a solid foundation, always starting from scratch. Conversely, someone who has accumulated a lot of trust—he can sell this or that, whatever he sells, it will come with a wave of momentum. Why? Because of trust. Today, he’s not selling cars, but houses, and I believe he’s sincere, genuinely considering my needs—even if I don’t buy from him; or even if he starts his own business, I believe his products are genuine and excellent—that’s the kind of momentum seasoned veterans can generate deal after deal. Is this something a rookie can do? The workplace isn’t owned by the boss or the leader; it’s yours. Think carefully about what you’ll look like in 10 years, and you won’t pick up sesame seeds and drop watermelons. So, what is sales for? To build a brand, to accumulate trust—everyone has friends, but are you sure your friends trust you? Try selling something expensive, even if you genuinely think it’s great and suitable for some friends. Will those friends, who hang out with you every day, joking and joking, buy it? No. Trust is trust; friends are friends. What you need to accumulate is trust, not the traditional kind of friendship. Having more friends doesn’t necessarily mean more paths, because friends usually only bring emotional value, but trust brings opportunities. #我的Gate交易时刻