The market size of China’s massage and foot therapy industry is about 7,000 billion yuan, the market size of the new tea beverage sector is about 374.9 billion yuan, while movie box office revenue is only 518.32 billion yuan. What can be seen from comparing these industry figures? It shows that the market environment has changed and that consumer spending has shifted. It’s not that men don’t have the ability to spend—it’s that there isn’t a sufficient consumer environment provided.