Arbitrum is hopping on the LG wave—ARB’s 10% jump, is that just the beginning? With ad inventory going on-chain, the data is transparent, but how will privacy be handled—let’s wait and see how the commercial rollout lands by the end of the year.

CryptoWorld News reports that LG Electronics announced the launch of a blockchain advertising network based on Ethereum Layer 2 protocol, with the ARB token price rising about 10%. According to Fortune, LG is collaborating with Arbitrum to develop its own dedicated Layer 2 blockchain aimed at the digital advertising industry. The platform will provide advertisers and publishers with a shared advertising inventory database and record user interactions with ads. LG's blockchain team is piloting this on-chain advertising network on Arbitrum, with plans to commercialize it later this year. Samuel Byungsun Park, head of LG's blockchain research department, stated that the company is evaluating whether this model can provide meaningful value to advertisers, publishers, and viewers participating in the ecosystem.