LG is also getting into on-chain advertising, working with Arbitrum on L2 to reduce costs and improve efficiency—this approach is quite pragmatic.

LG Electronics announces that it is developing a blockchain-based advertising network and has completed a pilot test with a Japanese advertising agency whose name has not been disclosed. The platform will provide a shared advertising resource database for advertisers and media publishers, and record user interactions with ads. LG is collaborating with Arbitrum to develop a dedicated Layer 2 network to reduce data recording costs and improve processing efficiency. The company plans to evaluate the commercialization pathway of the advertising network later this year. (Fortune)