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I look at whether the project team is serious or not, and there really aren't that many tricks: how the treasury funds are spent, whether the milestones are met after spending. It's not just about making an announcement to pass the test, but looking back after a while to see if active addresses, expenses, bridge traffic, and other metrics have changed a bit... Even if slow, at least the direction is clear. The worst thing is spending money quickly, with the roadmap always saying "next month," while on-chain data remains unchanged.
Recently, memes and celebrity shoutouts have become popular again, and newcomers are easily led by attention. To put it simply, the risk of taking the final baton is greater. Anyway, after my night run, I just check the data; if there's no change, I don't overthink it. That's it for now.