Netflix finally starts using AI to solve the century-old problem of "not knowing what to watch," with voice interaction and personalized recommendations—an easy solution for lazy viewers.

CryptoWorld News: Netflix (NFLX.O) Chief Product and Technology Officer Elizabeth Stone stated that the company is leveraging artificial intelligence to help users cope with content overload. At a tech conference in San Francisco, Stone said that generative AI capabilities will provide users with a more personalized, interactive, and immersive experience when deciding what entertainment to watch. Netflix has now integrated generative AI and natural language processing technologies to determine what content users want to see at the moment. Stone also mentioned that the company is testing voice user interfaces and other experimental projects that combine users' viewing preferences and history with trending factors to help the platform make highly personalized recommendations.