Recently, I've seen a bunch of PFP/member cards flooding the screen again, talking as if "joining the circle" is just a step away.

I'm actually quite slow to warm up; during the day I stay low-key, only at night do I check activity on the chain and big wallet holders...
Honestly, when it's hot, people are buying more attention than brands.

Real members with some long-term potential, I think they need to be "useful": offline events, product discounts, content access—things that don't feel wrong even if they don't increase in value.
Pure avatar ones, without storytelling, rely on emotion to hold up; once attention shifts, they cool off quickly.

These days, Meme + celebrity shoutouts have ramped up the rhythm again, veteran players advise newcomers not to take the last step, and I find it quite relatable.
Anyway, I still stick to my old habit: sleep first, check again when it's still hot the next day, if not, then forget it.