Friar says natural, charming, and intimate—these describe AI devices as if describing cats. Curious how Ive hides algorithms inside a piece of glass or metal.

OpenAI Chief Financial Officer Sarah Friar announced at the All-In Summit that a new consumer AI hardware developed in partnership with Jony Ive has entered internal testing, with plans to release between the end of this year and early next year. She said she has tried it and described the device as natural, charming, and intimate. When asked if it is in the form of smart earbuds/headphones, she humorously avoided the question and emphasized that the design aims to make complex mechanisms invisible. Industry insiders previously claimed that IO is controlled by Ive, and that the device would not be shipped to consumers before 2027; the timeframe given by Friar aligns with this.