The advertising empire is about to collapse—AI agents directly bypass the traffic business, and the big players are panicking.

CryptoWorld News reports that Evin McMullen, co-founder of Billions Network, stated at Proof of Talk in Paris that the main revenue source for big tech and global telecom giants—display advertising—is about to collapse, autonomous AI agents will replace human-driven semantic search, traditional traffic monetization systems will break down, and media and telecom giants are feeling existential threats. AI agents do not rely on visual embellishments, focusing instead on the discovery process. Cardano founder Hoskinson also said at Consensus2026 that Amazon, Google, and Facebook are panicking over the agent revolution and are heavily investing to counter the disruption of their business models.