Lately I’ve really started to get the hang of the attention economy: once a hot topic shifts, the group chat is like everyone collectively forgot—what people were hyping yesterday is treated as if it never happened today. Others think that if they can catch up to modularization and the “DA layer” narrative, they’ll be able to take off like a rocket; in reality, more often than not they’re just getting on the next “bag-holder” ride. Developers get excited like it’s Chinese New Year, while users look completely lost: so what exactly am I buying? My current clumsy workaround is: don’t chase day-one trending searches, don’t touch concepts I can’t explain clearly myself, and if the order book depth gets thin, I step back first… After all, no matter how beautiful the bubble is, don’t reach out to grab the knife.