Traditional companies are going all out on ROI from investing in AI—Salesforce’s accounting for this deal is even better than SaaS subscriptions…

BlockBeats reports that Salesforce, through multiple rounds of investment, currently holds an approximately $5 billion stake in Anthropic, initially investing $50 million at the beginning of 2023 and continuing to follow on. During the same period, Anthropic became one of the fastest-growing companies in the world. Another early investor in Anthropic, the software company Zoom Communications, netted over $1 billion from its Series C investment made at the beginning of 2023.