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Recently, I saw a bunch of PFP/members talking about "brand" and "long-term," and I feel a bit torn: on one hand, I think it can really help solidify some things; on the other hand, I feel that many times it's just about locking attention first, and whether it can be realized later depends entirely on the team's mood... To put it simply, PFPs are like tickets; whether there's content inside the door depends on how you look at it.
Before and after the main public chains' upgrades/maintenance, everyone is guessing whether the ecosystem will migrate. I actually care more about whether this "migration expectation" will skew the narrative of the members: when short-term hype kicks in, both the floor price and sentiment are lifted; once the on-chain leverage eases, only true fans remain.
If I bought a membership expecting it to "rise," I would probably be reflecting on it now; but if I just wanted to join a community and use the benefits, even if the hype fades, it wouldn't be too painful. Let's leave it at that for now, watch slowly, no need to rush.