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Do you really think the project team is actually working? My first reaction now isn't to check how lively Twitter is... I would look into how they are spending their treasury. To be honest, the expenses for real work wouldn't all fall into big categories like "market partnerships/community incentives"; more often, they align with milestones: who was hired during what period, when audits were conducted, whether product iterations are progressing on schedule, and whether there are visible traces after the money is spent.
Conversely, those who keep shouting about long-termism while their treasury seems to be leaking, with quarterly milestones always pushed to "the next version," make me a bit sensitive. Even if the price looks strong, I get itchy to cut some... after all, avoiding losses is more painful.
Recently, the NFT royalty debate also feels similar: they claim to protect creators, but on-chain actions are all about making secondary liquidity look good. In the end, everyone knows who ends up footing the bill. Anyway, I now trust more in "how the money is spent and how things are implemented," and less in "how the story is told."