I've recently been looking at a few PFP/member projects, and the more I look, the more I feel that the word "long-term" is being overused... For me, long-term is probably about a quarter; I only believe a little if it can survive three months of hype fading, and the group isn't relying on lotteries and airdrops to keep going. Brands, to put it simply, are about repeat purchases and recognition, but many "members" on the blockchain are more like buying a ticket to watch a fireworks show—once it's over, it's over.

These days, the attention shifts again with Meme and celebrity shoutouts, and I really empathize with veteran players warning newcomers not to take the last step... I myself am even more frugal, willing to spend half an hour finding a routing with less slippage, rather than spending 0.1 to buy a "possibly useful" avatar. Anyway, my current standards are: can the benefits be delivered, will liquidity collapse immediately, and will I be sniped again by slippage when I exit. That's it for now.