Pepo character's story actually has quite a deep history. Originally, it was created by Matt Fury in 2005 as a character in the comic "Boys Club," depicted as a peaceful and casual frog. Since then, it rapidly gained popularity within internet culture and was widely shared across various social media platforms.

Up to this point, it's a good story, but during the 2016 U.S. presidential election, the Pepo character was hijacked by certain online communities. It was used in memes to spread hate speech and racist ideologies, completely damaging its original positive image.

In response, Fury partnered with the Anti-Defamation League (ADL) to launch several initiatives, including the "Save Pepo" campaign. The goal was to restore the original intent and context of the Pepo character. This movement has become a symbolic example of how easily internet culture can be distorted.

Interestingly, there's a copyright aspect. Fury theoretically has the legal right to seek compensation for commercial use of his work, but currently, he doesn't seem to actively assert copyright infringement against creators of Pepo coins. The handling of intellectual property rights in the blockchain era is still an area that hasn't been fully established.