Recently, I noticed that Starbucks's actions in the blockchain space are quite interesting. They launched a community platform called Starbucks Odyssey, combining their existing loyalty program with NFTs, which is a relatively bold attempt among traditional large companies.

Simply put, in the past, you earned "stars" when you bought coffee at Starbucks and could redeem them for drinks. Now, they want their most loyal customers to gain richer experiences and rewards through an NFT community. Customers can not only earn these digital assets but also purchase them directly to unlock some exclusive items.

Interestingly, Starbucks chose the Polygon public blockchain to build this NFT platform. They said it was a decision made after evaluating various blockchain options. As for the specific costs and issuance quantities of the NFTs, they hadn't made that public yet, saying they were still in the decision-making process.

From a business perspective, Starbucks's move aims to strengthen brand loyalty through the NFT community and explore new ways of loyalty programs in the Web3 era. However, the actual value this innovation can bring to ordinary consumers may take some time to become clear.