Samsung and LG Display will publicly unveil their next-generation OLED technology for the first time at SID 2026.

Samsung Display and LG Display will participate in SID Display Week 2026, held from the 5th to the 7th at the Los Angeles Convention Center in Los Angeles, California, USA, showcasing next-generation organic light-emitting diode technology. At this event, regarded as the world’s largest display exhibition, the two companies focus on core technologies for the ever-expanding future needs of smartphones, automobiles, robots, and more, underscoring their technological competitiveness.

Samsung Display will publicly debut Flex Chroma Pixel, a new technology for smartphones. This technology features support for a color gamut (according to the BT.2020 standard) of 96% while achieving a maximum brightness of 3000 nits. Given that commercial smartphone display panels today typically deliver only about 70% (according to the BT.2020 standard) of the color gamut, this means the ability to present a wider and more detailed range of colors. Screen brightness and color rendering capability are key factors in mobile device image-quality competition. Especially as the use of high-definition video, gaming, and visual content generated using generative artificial intelligence continues to increase, the importance of such performance improvements becomes increasingly prominent.

At the same time, Samsung Display will also showcase a Sensor OLED with high resolution of 500 ppi on a 6.8-inch screen. PPI refers to the number of pixels per inch; the higher the value, the more precisely the screen can display images. The product integrates OLED elements along with organic photodiodes inside the panel. Designed to use the light emitted from the screen to measure blood-flow volume, it can monitor health information such as heart rate and blood pressure. In addition, together with its Flex Magic Pixel technology, it further strengthens health-information protection capabilities. This demonstrates that displays are evolving beyond simple visual devices and moving toward the integration of biosensors and safety functions.

LG Display will publicly debut its third-generation Tandem OLED for the first time. This product reduces power consumption by 18% and extends lifespan by more than 2 times. Tandem OLED uses a structure that stacks multiple light-emitting layers to improve brightness and durability while lowering power consumption. After the first-generation product released in 2019 and the second-generation product released in 2023, this third-generation offering is designed specifically for automobiles. It delivers a brightness of 1200 nits and offers durability exceeding 15,000 hours. The company plans to begin mass production of the product this year. As electric vehicles and software-defined vehicles become more widespread, the role of in-vehicle displays is growing increasingly important, and low power consumption and long lifespan have become key competitive factors that automakers value highly.

LG Display has also launched products related to physical artificial intelligence, an area the group is focusing on at the corporate level. At this exhibition, for the first time, it will showcase plastic OLEDs used in humanoid robots, and present a 57-inch Pillar to Pillar panel extending from the driver’s seat to the passenger’s seat in the form of a concept car. The display industry is rapidly expanding from smartphones and televisions to applications such as automobiles, wearables, and robots. Under this trend, beyond competing on image quality, companies are also taking on one another in areas including low power consumption, durability, sensor fusion, and the ability to achieve free-form design. This trend is expected to further broaden the application scope of OLED technology and make competition for leadership in Korea’s display industry in the high-end market even more intense.