Recently, I saw a bunch of PFPs saying they want to upgrade to a "membership system/brand universe," and I feel quite conflicted: on one hand, I think it's more fun to have a community and a threshold; on the other hand, I'm afraid it might just be a change of avatar to continue grabbing attention. To put it simply, long-term value is like a cup of stable formula latte—clear benefits, simple redemption, and even if you don’t watch the market every day, you know what you bought; short-term attention is like adding a bunch of syrup—very satisfying at first, but after drinking, all that's left is greasiness.

Moreover, recently, in some regions, taxes and compliance have been tightening and loosening, and everyone's expectations for deposits and withdrawals have become more sensitive: before, casually topping up a membership as support, now people first ask, "What if I want to leave, can I exit smoothly?" I’m just someone who occasionally draws some patterns and browses the chain, feeling that brands need to build long-term, not rely on "new narratives" all the time, just treat old users as repeat buyers, not as a traffic battery... Anyway, I prefer to pay for stable redemption.