Just saw an interesting piece of info on X regarding Olivier Goudet and his approach with Treasury Wine Estates. The French billionaire doesn't seem willing to let go in the long term, which is quite reassuring for a brand like Penfolds that is going through a delicate period.

What struck me is his optimism about global demand for high-end wines. Even with current challenges, Goudet appears to bet that the premium market will hold and even revitalize. When you see someone with his wealth continuing to invest heavily in this sector, it says something about his confidence in the market's resilience.

It's an interesting strategy during uncertain times. Instead of pulling back, he doubles down on his presence. Olivier Goudet's wealth clearly allows him to play the long game with Penfolds rather than seeking quick gains. That’s a departure from many moves we usually see in the industry.