CCTV is offering 50 million US dollars. If FIFA doesn’t sell, then they won’t buy—so FIFA won’t even be able to earn 50 million. In the China market, CCTV doesn’t broadcast it live, and no TV station dares to carry the broadcast.

It used to be around 120 million US dollars. This year, the main reason they’re not willing to pay a high price is mainly a timing issue: the match time is in the early hours of the morning, and the “cows and horses” don’t have time to watch, so the viewership ratings aren’t guaranteed, and they can’t recoup their costs!
It’s best not to sign. There are plenty of video sources online. If FIFA breaks down this time, they’ll have plenty to regret later—including the Chinese sponsors, who will all run away. $ETH