Free ketchup for life to be given to 2026 NFL Draft's 57th pick

The 57th overall pick in the 2026 NFL Draft will be dubbed “Mr. 57” by The Kraft Heinz Co. This player will receive a custom jacket, a lifetime supply of Heinz ketchup, and future marketing opportunities with the company, celebrating the brand’s 157th anniversary and its “57” advertising theme. Former NFL player Devin Hester, who was the 57th pick in the 2006 NFL Draft, will welcome the new “Mr. 57” to the stage.

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