EXCLUSIVE: NIQ, Ulta Beauty Collaborate on Data Sharing

NIQ and Ulta Beauty are collaborating on a data-sharing partnership, with Ulta Beauty providing sales data for NIQ’s “Full View of Beauty” channel. This collaboration aims to offer a comprehensive understanding of consumer purchasing habits and motivations. NIQ will also become Ulta’s primary insights panel provider, leveraging its 250,000 panelists to track shopping trips and help Ulta make data-backed decisions.

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