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So The Trade Desk just popped 18% today after news broke about potential talks with OpenAI. Everyone's talking about ChatGPT becoming an ads platform now. I get the hype - if they actually partner, that could be a solid new revenue stream for them.
But here's the thing... the company's been getting absolutely crushed the past year. Stock down over 80% because their core business is slowing and they're losing market share to the big walled gardens like Amazon and Google. One deal with OpenAI doesn't fix that problem overnight.
Like yeah, the desk price looks way cheaper now, and the partnership could be real, but I'm not ready to call this a turnaround signal. They need to actually stabilize their main business first. A ChatGPT deal is interesting, but it's not enough on its own. Feels more like a preliminary report than actual game-changing news for the desk's long-term value.
Would need to see more concrete details before getting too excited about it.