State Administration for Market Regulation: Crack down strictly on illegal Internet advertising behaviors strongly reported by the public

The State Administration for Market Regulation issued the “Notice on Deepening the Governance of the Internet Advertising Ecosystem” and the “Key Tasks for Rectifying Market Order in Internet Advertising,” making comprehensive arrangements for deepening the governance of the internet advertising ecosystem, and also decided to carry out a six-month campaign to rectify market order in internet advertising. The State Administration for Market Regulation issued the “Key Tasks for Rectifying Market Order in Internet Advertising,” focusing on strengthening the guidance and regulation of internet advertising, enhancing supervision of advertising activities in live-streaming e-commerce, strengthening regulation of AI-generated advertisements, increasing efforts to regulate internet pop-up ads, intensifying regulation of “matrix-style” internet advertising deployment, and further clarifying the main responsibilities of internet platforms, with detailed work tasks, targeted efforts on prominent issues, and full efforts to maintain a healthy internet advertising market order. (CCTV News)