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InfoFi sounds appealing on paper. But let's be honest about what's really happening.
We aren't actually farming information. That's just the pitch.
What we're really doing? Farming attention. We accumulate engagement, hope it snowballs into points, and pray those points eventually convert to real value. Rinse and repeat.
So maybe we should call it what it actually is—AttentionFi. Just with fancier marketing and a better narrative wrapper.
The mechanics are identical. The naming is just window dressing.