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Recently, I noticed the Falcon Finance protocol. The problem they're trying to solve is quite real—current DeFi products are really unfriendly to regular users. Things like gas fees are hard to understand, cross-chain operations are a hassle, and yield farming requires studying a ton of tutorials.
FF’s approach is to hide all these complex operations in the backend, and make the user interface similar to traditional finance apps. Want to borrow or lend? One click does it. Want to transfer assets across chains? No need to study bridging protocols anymore. Want to earn yield? You don’t have to compare a dozen pools’ APYs yourself.
I think this direction really addresses a pain point. After all, for Web3 to really break out, it doesn’t rely on turning everyone into tech geeks, but on making the tech barrier disappear completely. Of course, how the product actually feels to use and how secure it is can only be known after trying it out. But at least this positioning of “as simple as using mobile banking” is definitely what the industry needs.