The internet over the past thirty years has essentially been a power game about "who has the final say."

**Act 1: Web1 Era - You Are the Audience**
Time goes back to 1991. Back then, going online was like going to the library, with the Yahoo homepage, Sina News, and various personal homepages, all content posted by website administrators. You? You could only watch. If you wanted to leave a message, you had to send an email.
The power structure is very simple: content producers = platform parties = rule makers. How do they make money? By selling advertising space. Back then, Baidu Tieba had just emerged and was still a clean BBS forum.

**Act Two: The Web2 Era - You Have the Microphone, but the Stage Can Collapse at Any Time**
After 2005, the style changed dramatically. Platforms like Facebook, Weibo, and Douyin gave you a microphone; you can post photos, shoot videos, and curse at people. Does it seem more democratic?
But there is a fatal problem: all your data—chat records, creative content, fan relationships—are all lying on the platform's servers. To put it bluntly, you are planting vegetables in someone else's field.
In January 2021, Trump's Twitter account was permanently banned with one click, and 70 million followers were instantly wiped out. In 2023, many e-commerce sellers experienced their stores being "visible only to themselves," resulting in years of hard work going to waste. This is the reality of Web2: the platform holds the power of life and death.
Whether the algorithm promotes you, gives you traffic, or bans your account all depends on the platform's mood. You think you are a content creator? In reality, you are just a "data worker."

**Act Three: The Web3 Era - The Rules of the Game are Being Rewritten**
Since 2021, some people have had enough of this way of playing.
The core logic of Web3 can be summed up in one word: **ownership**.

It is no longer "you can speak", but rather "this speech is your asset". Through blockchain technology, your identity, content, and social relationships can exist independently of the platform. An account is not issued by a company; it is your own digital identity. The NFTs you create and the posts you publish have their ownership recorded on the chain, and the platform cannot delete them even if it wants to.

Of course, Web3 is still in its infancy – poor user experience, many scammers, and concepts flying everywhere. But the direction is clear: **the second half of the internet is a revolution of ownership.**

The question arises: would you prefer to continue growing vegetables in someone else's field, or do you want to own your own piece of land?