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Bitcoin Still Alive? Major Companies & Brands Accepting It in 2024

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You might think Bitcoin is only for nerds buying coffee on the dark web, but nah—the reality’s way different. We’re talking PayPal, Starbucks, Home Depot, Microsoft, AT&T accepting it. Even AMC Theaters jumped in.

Here’s the tea: Most big brands don’t take BTC directly anymore (Microsoft killed it in 2018, Expedia ghosted it too). But they work around it through payment processors like BitPay, Bakkt, or apps like Spedn. Translation: You can buy a pizza or a plane ticket with Bitcoin, just not always in the way you’d expect.

The real adoption trend?

  • Retail: Shopify merchants + Home Depot = normalization
  • Travel: Travala, Norwegian Air, CheapAir backed by actual demand
  • Tech: Newegg, Namecheap, ExpressVPN = early believers
  • Sports: Dallas Mavericks, Miami Dolphins, San Jose Earthquakes now accept it

Regional play: Venezuela & Argentina driving adoption due to inflation. Europe (Switzerland, Germany) building proper frameworks. Asia still experimenting.

The catch: Lightning Network & Layer 2 solutions could be game-changers for transaction speed/cost, making it actually viable for your daily coffee instead of just a hodl flex.

Bottom line? Bitcoin adoption isn’t exploding like 2017 hype, but it’s quietly building infrastructure. The companies accepting it signal one thing: institutional confidence in crypto as something, even if it’s not yet everywhere.

BTC0.34%
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