Hasboula x Memeland: The new Internet star model entering the blockchain

When a web superstar meets Web3, what happens?

Memeland has just made an interesting move — integrating Hasboula (Hasbulla Magomedov), one of the biggest internet stars in the world, directly into its blockchain ecosystem. This is not just a simple ambassador partnership, it's a complete identity merger.

Who is Hasboula really and why is he exploding on social media

In 2020, a young man from the Republic of Dagestan in Russia starts posting videos on Instagram: friendly fights, crazy acrobatics, improbable challenges. The result? A viral phenomenon. Today, 9 million followers on Instagram. He is one of the biggest meme icons on the planet.

His official age? 20 years according to his profile. But visually, he looks much younger — and that's precisely what makes his videos even more memorable. This contrast, combined with his raw charisma, has made him a near-mythical figure on social media. From a local personality to a global phenomenon in just a few months.

Memeland: Building Web3 from Meme Culture

Memeland is not an ordinary project. Founded by the team behind 9GAG, its ambition is clear: to transform meme culture and community creativity into real digital assets.

Their strategy:

• Use the MEME token and NFTs to give ownership (ownership) to creators
• Build a decentralized social economy around communities
• Replace the traditional model (creator = without ownership) with a blockchain model (creator = asset holder)

It makes sense: Internet culture has always been built collectively. Blockchain is the ideal tool to monetize and distribute this collective value.

The Hasboula + Memeland Alliance: Beyond a Simple Partnership

What makes this collaboration interesting is that it doesn't stop at a simple advertising contract. Hasboula has become an integral part of the project:

Specifically:

• Exclusive NFT collections featuring Hasboula ( highly sought after )
• These NFTs capture her unique personality and transform her viral popularity into valuable digital assets.
• Hasboula himself actively promotes the project to his 9 million followers

What is the real issue here? Transforming the economy of traditional influence into Web3 economy.

In the old model: fans buy merchandise, the star pockets the fees. In the Web3 model: fans hold a part of the asset ( via NFT), share the profits, and participate in the growth of the project.

Why This is an Important Signal for Web3

This collaboration signals a broader trend:

1. Fans want more than content — they want ownership
2. Meme coins are no longer jokes — they are real economies from Dogecoin to Shiba Inu, and now MEME(
3. Internet stars are blockchain assets — their influence can be tokenized and shared

The message is clear: the Internet culture that began with jokes and viral videos is gradually becoming a legitimate economy. And the personalities who know how to navigate this change )creators + blockchain( will control the greatest values.

The real question

Can this hype hold? Or is it just another pump-and-dump cycle? It all depends on whether Memeland can truly create sustainable community value, beyond just “an Internet star's NFT”.

But one thing is certain: the era of Internet superstars directly joining the blockchain has begun. And only those who create real utility )utility( for their communities will come out winners.