The Web3 live streaming sector welcomes new opportunities again

A well-known token launch platform recently restarted its live streaming feature, a move that will bring new development opportunities to the Web3 live streaming space.

The platform first combined token issuance and trading with live streaming in November 2024, attracting significant attention. However, due to insufficient content control, the platform was forced to suspend the live streaming feature. This restart marks a renewed recognition of the potential of Web3 live streaming.

During the nearly one-year suspension period, the emerging platform Sidekick rapidly rose and completed its ecosystem construction and token issuance. Some believe that the restart of live broadcasting by established platforms may affect the development of Sidekick. However, in reality, this move has instead expanded the development space for the entire industry, and leading players are expected to benefit from it.

It is worth noting that the two platforms have adopted differentiated competition strategies. The established platform uses live streaming as an auxiliary tool for token issuance, with content primarily focused on token distribution. Sidekick, on the other hand, leverages Web2 live streaming technology and operational experience to create a richer content ecosystem, including diverse content such as investment research, blockchain games, online tutorials, and more.

From the development history of content platforms, the transition from text, images, and videos to live streaming is a natural evolution. The Web3 industry, due to its uniqueness, requires a live streaming platform that fits its characteristics. Traditional platforms have strict controls over cryptocurrency-related content and have a single monetization model, making it difficult to meet the needs of the Web3 community.

Currently, Twitter remains the main gathering place for Web3 users, but the text and image-based format has become insufficient to meet user needs. Video live streaming platforms are expected to become the new generation of user gathering places following Twitter. The Web3 live streaming field has enormous potential and is likely to accommodate multiple differentiated platforms to develop together.

Overall, the restart of live streaming by established platforms validates the development prospects of this field, while emerging platforms like Sidekick have found their positioning in differentiated competition. In the future, the Web3 live streaming industry is expected to welcome more diversified development.